Social Media Strategies

 

Social media is a key part of marketing strategies as, in the modern day, it is the easiest way to access your target audience as most demographics use it. Additionally, it helps to establish an active audience through interaction with posts and displays that the artist is active, with a focus and care for their fans as people. There are 3 prominent aspects to a social media account as a part of a marketing strategy, this consists of:

1. Engagement

2. Telling a story

3. Promotion

Engagement:

This is important as interaction and engagement boosts the artist and in terms of the algorithm, is more likely to be put on explore pages. These kinds of posts would be those that the artist knows the audience are interested in, whether it is a certain characteristic or attribute they have, or a funny meme, these posts are sure to encourage an active audience and enhance the artists rapport with they fans. This should be around 50% of the social media page as it is one of the most favored type of post and allows the audience to engage in conversation through the comment section.

My example (could also be used for storytelling), the second post on the slide is me messing up the piano in a concert and is quite funny, additionally, I think looking at old photos is also quite fun.

Storytelling:

The significance of this is for the artist to show their audience their personal journey. It is clear from shows such as 'X-Factor' or 'Britain's Got Talent' that audiences love a story. They fall in love and get attached to the history of the artist and where they have come from. Also, showing this journey encourages audience to stick with the artist and see where they end up, watching them grow. Many fans, teenagers especially, love to say that they have followed and artist from the very beginning, the storytelling posts further encouraging this behavior. This should be around 30% of the social media page as although it is good for an audience to feel as though they are included and having a personal experience by getting to watch the artist flourish, they do not encourage large amounts of engagement.

My example (could also be used for engagement):

Promotion:

Audiences hate when promotion posts are littered all over a social media page. Personally, being forced to buy into something just pushes me away from it, and this is common with most audience members. As a result, this should only take up approx. 20% of a social media page in order for it not to come across as aggressive marketing but also enough where people become aware of the artists products. 

My example, I made a better post however due to instagram's square sizing of posts it wouldn't fit. It is not quite clear but the squares in the top right and bottom left of the photo have the necklace in them.