In class we looked at work from previous years and analysed what worked and what didn't work about them. First we looked at a band that performed the song 'City Never Sleeps'. It is important that we payed close attention to this as we are also doing a band and needed to learn from their mistakes.
A lot of the issues came from the captions, for example on a rehearsal video the tone of voice was completely wrong that it felt impersonal. Also, it was a single band member practicing and you would expect all of them to rehearse together. Additionally, some of the locations didn't make sense; there was a photo of a single band member in a middle class house which didn't fit their aesthetic or their identity was a band. Not only that but there were school mini buses in the back of some photos and the behind the scenes video was recorded from the edit suite screen rather than in the studio where they filmed.
However, with this there were some elements that worked, for example they included their album work on the instagram which is quite common for bands before a release. Their costumes and poses were often appropriate for both the band members and the genre. The set list for the gig was a nice idea as it was appropriate and suitable, while their execution didn't work the idea is something we can take and incorporate into our own.
Secondly, we looked at 'Adrenaline' performed by a solo artist. Despite us doing a band, we could also take inspiration from some of the images and captions used here. I liked the use of magazine covers, tune of the week and tour posters. Also, all of the photos had visual design elements as they were posed and edited to be cohesive on the feed. One negative was that they used too many images from their music video filming which is important to keep in mind as we need variation in our feed.
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