In her interview, Emma Stakes talks about how one of her writers wrote the song "Put Your Records On" by Corinne Bailey Rae 15 years previous and was nominated for a Grammy because of it. He produced it and co-wrote it with her and it earned him millions of pounds. Out of the blue, in lockdown, a young boy in Salt Lake City contacted her company and asked if he could have the rights to license it and release his cover independently on his own Spotify account. Within less than a week, a large influencer on TikTok had picked up on the sound and placed it as the background music in a makeup tutorial and it had gone viral. Within 4 days it had 500 million streams and put the boy with no followers and a couple of streams onto a signed deal with Colombia Records. The song has over 7 billion streams on TikTok and 230 million on Spotify from a cover alone, which led to his original songs getting more attention as listeners looked to listen to his other work. The cover got so much attention that it was soon added to thousands of playlists (widening the audience) and was played in behind Instagram filters.
Although Ritt Momney (the boy who released the cover) will have rights and royalties for his rendition of the song, he has no publishing on it. However, his original songs with 20 million streams now, as a result of the popularity of the cover will earn him more money as well. The original writer's are benefitting massively from this as after 100 million streams you make 500 grand. This is even more than when the song was originally released (89 million) as it was before the time of streaming platforms, and is now on 600 million streams. This is a clear example of how unpredictable the industry is, especially with the introduction of social media, as the consumption of music is only increasing and artists can blow up seemingly out of nowhere. 15 Years later Steve Chrisanthou has been nominated for a Grammy for the same song with a different person singing it!
The original song:
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