Artist Logos

 

Logo designs and concepts are key for bands and artists, as well as commercial companies, to be recognisable among fans and, if the band is extremely successful, worldwide. There are variations of types of logos which include:

- Abstract Mark (eg. Pepsi, Windows)

- Mascot Logo (eg. KFC, Pringles, Wendys)

- Combination Mark (eg. Burger King, Lacoste, Doritos)

- Emblem Logo (eg. Starbucks Coffee, Harley Davidson, Warner Bros.)

- Lettermark (eg. Cartoon Network (CN), CNN, HBO)

- Pictorial Mark (eg. Apple, Nike, Playboy)

- Wordmark (eg. Google, CocaCola, FedEx)

Queen's emblem logo is recognizable globally, their massive success has made it extremely memorable. It is unique to the band and indicates to their genre of rock as it is dark colors with lions and a dragon rather than a bright bubble writing such as Katy Perry's word mark logo.

Excluding emblems, it is important that bands have easy logos that can be printed to sell more merchandise as it is cheaper to print. Taking ACDC for example, the lightning has 2 bolts rather than the classic cartoon of 3. 

Using a website with unused bands names, I took some and created logos for them. Despite my poor art skills and the questionable band names, I tried to create a variation of genres and types of logos. 

Firstly I started with 'Aaron Wu' the alternative pop singer I created using the character sheet previously. The featured symbol in the centre of the abstract mark means calm which reflects his laid back vibe and the sound of his music. The green works with this as it also carries calm connotations and adds some colour to a simple design. 

(Another alternative pop logo with bright colors playing on the name 'she sees bees')

This band is called 'See Through You' and I felt a letter mark would be appropriate here as it is almost like a dingbat (where you can make out the phrase through a series of words or pictures). I used black for this to go with the alternative rock genre as often rock is seen as dark (especially in comparison to pop). Another alternative rock logo I made falls into the word mark category. I used a dark purple for this as it still follows the colour palette of rock but is brighter than the classic dark blacks and reds making it stand out more and appear more unique. 

I wanted to create a pictorial logo and I felt a pop group would suit this, I found the name "wrongwrongright" and immediately I thought of a bright simple logo that would be able to be printed on different types of merchandise and, as it is symbols, be recognized everywhere.

I always see words that are written out in the shape of something and I thought is would be great for the comedy genre to have this band have "pants" shaped as trousers (pants in America). I tried using the brown as a belt and blue as denim but I think the T should be blue to make it clearer. I thought this would suit comedy as it is, not only a light hearted name, but also colors that pertain to the genre.